Vice President, Strategic Alliances and Integrated Communications, The Gerontological Society of America (GSA), USA
Ms. Karen Tracy is GSA’s vice president of strategic alliances and integrated communications. She is a forward-thinking healthcare association executive who is skilled in translating vision, strategies, and objectives into firm revenues, improved performance, and increased organizational visibility. She has more than 35 years of experience in the healthcare industry. Her responsibilities at GSA include overseeing the Society’s multi-stakeholder collaborations such as the National Adult Vaccination Program, Cognitive Impairment Detection and Earlier Diagnosis Initiative, and Corporate Advisory Panel, among others. She also serves on the senior leadership team that establishes organizational policy and presents to the GSA Executive Committee on budget, strategic planning, and performance.
For 18 years, Ms. Tracy held various leadership positions at the American Pharmacists Association (APhA), including oversight of the association’s alliances with corporate sponsors. She concluded her tenure as the senior vice president of a $10 million integrated communications and information division and member of the APhA senior management team. Prior to joining APhA, she served as vice president at Trinity Communications and VoxMedica, healthcare communication firms based in Philadelphia that worked closely with the pharmaceutical industry.
Ms. Tracy holds a BS degree in economics and a minor in political science from the University of Delaware, where she currently serves as an executive mentor. She is a member of the Marketing Research Association and a supporter of the Brain Injury Association of America.